Project Overview
Inkdesk is a new product service provided by ResponseiQ. Inkdesk offering is simply your carefully crafted words, hand written and delivered directly to your prospect’s desk.
My role: UX / UI design, Visual design, Brand design
Challenge
How can we introduce new users to Inkdesk and convert them into first time customers?
Research
As the product has been in the wild for some time there was a wealth of existing research data both in the form of actual data but also user feedback to help inform the redesign. To supplement this information I conducted competitor research to identify any design patterns and isolate strengths and weaknesses of similar products but also looking at products outside of this particular space. I tested many of these products out to get first hand experience of these aspects.
Brand design
We wanted this product to have it's own identity to stand apart from other products created by the company. The brand logo and mark was developed to be flexible for use in web, mobile and marketing via social and print.
Visual design
Taking it's lead from the branding already created we worked on iterations of design for the landing page and pricing page. For this we wanted to create a less corporate and more friendly design to introduce new users to the product.
