Project Overview
SoAmpli empowers your whole organisation to quickly and simply share approved social media content, building greater brand awareness and expanding social reach. The platform had been live for a number of years and my role was UX and UI design as well as visual design.
My role: UX / UI design, Visual design, Brand
Challenge
How can we help sales and marketing teams engage, and manage shareable social content more efficiently and easily.
Research
SoAmpli are leaders in social media intelligence and had already conducted extensive research of their existing users and competitor products. The findings and data from this research were shared with me prior to commencing any initial design work. My own research centred mostly around competitor product design as well as features to analyse what worked and what didn't. These findings were helpful in identifying areas of advantage and weakness.
Initiallly I wanted to map out the top level jouney features and their related activities to help inform early design.
Defining the problem & challenge
Looking at the challenges faced by the Sales and Marketing teams and how they typically interact to identify and share high value content to multiple social platforms was critical in shaping the design. Specifically what challenges they both face in coordinating a high volume of content and ensure a unified approach in providing approved high quality content.
Refining navigation & structure
After several iterations of design based on the original sketches the navigation and structure of the core experience was simplified and refined to prioritise access to content and features.
Brand guideline development
A key part of the project was the redesign of the brand and brand guidelines to drive the UI and vlsual design of the product.
Final Visual design
There were a iterations in design for all the core areas of the product, including the main content channels, statistics, content share schedule/queue, discover and competitor analysis.
Social performance snapshot
This feature allows users and teams to see the impact and effectiveness of their content across multiple social platforms. Key metrics are top performers and Twitter data.
Channel create & edit
Some organisations using the product have hundreds of teams split across multiple locations so creating a new channel was something that needed to be easy and flexible. Adding or inviting new members to a channel needed to support small teams as large teams via a builk upload.
Statistics / Leaderboard
The Statistics tab gives access to key metrics on team performance. This generates fun competition but also some great insights into what content is working and where.
Discover
Discover allows teams to quickly find new content to curate. This is achieved by either importing a source or using the suggested sources already available in the product.
Competitor Analysis
The social landscape being a very competitive space there are always insights to be found in viewing how well competitor content performs. The competitor analysis area of the product allows you to track competitors and analyse key metrics including activity over time, engagement, hashtags and topics.
